Purchasing behavior: advertising influences more loyal viewers
This article Purchasing behavior: advertising influences more loyal viewers has been published first on The Consumer Factor by Fanny Perreau.A new study by Nielsen shows that loyalty to a TV show or a...
View Article[Interview] Stephane Hochberg, Consumer Insights & Research Director at...
This article [Interview] Stephane Hochberg, Consumer Insights & Research Director at Warner Bros France has been published first on The Consumer Factor by Fanny Perreau.In this interview, Stephane...
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